If you still haven't heard, Google has launched their own social network service called Google+, to challenge Facebook. Despite being still under private beta testing, the new service has managed to garner more than 100 million users. I was sent an invite by Mike and so, I signed up out of curiosity - probably a good portion of the 100 million users did the same.
My first impression was that Google+ looks much cleaner and less cluttered than Facebook. I felt the real killer feature was a something called "circles", which basically lets you put your friends into groups so that personal feeds will not be shown to work colleagues, for example. Although a relatively simple feature, it is something lacking on Facebook - they tried to implement it by calling them Groups, but it just isn't seamless enough. Alas, technology alone is not enough because there's not much point in Google+ being technologically more advanced yet my friends are still on Facebook.
Being an SEO amateur, I wondered how much Google+ will affect the search rankings of a website. I mean, experts like SEO Company, have already confirmed that Google takes into account Twitter and Facebook mentions, when ranking websites. The fact that Google are encouraging webmasters to implement the GooglePlus button on their website is further signs that all these social signals will become a significant factor soon.
It's quite logical if you thought about it because there's only so much that computer algorithms can do to filter the bad sites from the search results. But humans can definitely do a better job by "voting" up the quality sites above all the noise.
Now I wonder, will Bing launch their own social network service soon?